Wednesday, May 18, 2011
Trace TV Comes To Nigeria
France-based urbane music channel Trace has finalised plans to launch full operations in Nigeria and the rest of the West Africa region.
According to information on the company’s website, ‘TRACE is an international brand and media group dedicated to producing and distributing music and sports content to multicultural audiences via all digital platforms’
And eight years after being established, the channel is now hoping to expand its content and audience base; with special interests in the huge mass of young music enthusiasts spread all over the continent. Trace focuses on ‘urban music and culture. No reality shows, no drama, no fiction…’
Sources say Sam Onyemelukwe, formerly of DKG Music and MTV Networks is the brain behind Trace in Nigeria. Onyemelukwe represented the brand during the recent Ghana Music Awards where he presented an award. Trace was part sponsor for the Ghana Music Awards.
Several Artiste managers tell us Trace reps have been in touch, requesting for materials and establishing the kind of rapport that’ll make their operation in Nigeria smooth.
‘They’re still working underground now. But I assure you they’ll launch big very soon. They’re even actually recruiting right now‘ an insider tells us