Friday, August 19, 2011
Why some people rate Facebook as their most hated Social Networking site?
Hugh Pickens writes "Inc. reports that Facebook, the most visited site on the Internet, is also among the most hated, scoring 64 on a 100-point scale, which puts the company in the bottom five percent of private sector companies and in the same range as airlines and cable companies, 'two perennially low-scoring industries with terrible customer satisfaction,' according to the results of a survey by the American Customer Satisfaction Index. 'Customers have shown that, so far, they have been willing to suffer through a poor user experience inorder to enjoy the benefits Facebook provides,' according to the report. 'For companies that provide low levels of customer satisfaction, repeat business is always a challenge unless customers lack adequate choices , as in the case of near monopolies.' Overall, social media is one of the lowest-scoring industries measured by the ACSI — only airlines, newspapers, and subscription television services score lower. However, among social media companies, Wikipedia tops the list with a score of 77."