Nigeria's king of pop music, D'banj, has just
signed a N250 million endorsement deal with
This is coming after the comic actor, Hafis
Oyetoro, better known as Saka, received a
better endorsement cheque from MTN and
conveniently dumped Etisalat, believed to be
paying him less.
We were told D'banj's cheque is N250 million
and he has already shot the necessary
commercials with Etisalat.
However, both parties are still keeping mum
on the development.
The competition in the telecoms sector started
with Saka moving to MTN from Etisalat.
Globacom, which is not new to celebrity
endorsements, added M I, Naeto C,
Omawunmi, Waje and Burna Boy to its long
list of celebrity ambassadors.
MTN has also thought it worthy to sign
endorsement deals with past winners of
franchise music competition of Project Fame
These included Iyanya, Mike Anyasodo,
However, as it is, it seems Etisalat has
challenged MTN and other with D'banj catch.
What would be MTN's next move?